I just read an awesome article on The Fundraising Resource, a fundraising blog which I found via the CASE (Council for the Advancement and Support of Education) LinkedIn group. It’s called “Everything I Know about Fundraising I Learned from the Peanuts Gang”, and it’s a fun & enlightening piece with some great and simple tips about fundraising as taught (indirectly) by Charlie Brown and friends. These pearls of wisdom include being open to new approaches, making every ask count, and my favourite, “It’s all about the story”.
Enjoy this little tidbit, but check out the full article for much more great insight!
It’s all about the story
Linus does teach one of the great lessons. What is it that changed everything about Christmas for the Peanuts Gang? It wasn’t the 1st Prize in the decorating contest that Snoopy received, not the Christmas pageant, not Schroeder’s piano prowess, Lucy the Christmas Queen or Charlie’s droopy Christmas tree. It was the story. When Linus articulated what Christmas is all about it changed everything. The lesson is, it is not enough to simply say, “It’s that time of year to give again.” You have the responsibility to articulate the compelling message of the mission and impact of the gift every time you ask someone to consider giving their resources.
Written by Maeve Strathy
Maeve is the Founder of What Gives Philanthropy and has been working in educational fundraising for the past 6 years. Click here to learn more about Maeve.