Fundraising Videos

In any industry, I imagine, it’s a constant stress to stay up-to-date, ahead of the pack, and not get left behind.  Whether it’s innovative marketing, flash mobs, or aggressive social media usage, there are a variety of channels we need to be tapping into to feel like we’re competing on the same level as other organizations in our field… or even better, on a higher level.  In a small shop, it’s hard to dedicate time and resources to this, and in fundraising, it can be hard to justify spending resources to raise resources… a slippery slope indeed.

I’m thinking about this because in my office we’ve been talking about a video appeal of sorts.  If we were to embark on a project to create a video, how would we go about it?

Would we want it to be focused on the student experience, thereby creating alumni pride/nostalgia?

Or is the ask the thing?  Is it most important to focus on the ask and make sure that’s the strongest message of the video?

OR is it flashiness, high-quality production, and originality? 

What makes a fundraising video a great video?  Is it conciseness?  Is it evoking emotion?  Is it making it extremely convenient to make a gift right after watching?

What do you think???  Share your thoughts, ideas, and favourite videos here!

 

Written by Maeve Strathy

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Maeve is the Founder of What Gives Philanthropy and has been working in educational fundraising for the past 6 years.  Click here to learn more about Maeve.

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One thought on “Fundraising Videos

  1. Pingback: Guest Post: The Number 1 Tip For Great Storytelling When Fundraising | What Gives???

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