I am thrilled to add this new post to What Gives??? by our second guest blogger Brock Warner. I “met” Brock through one of his many initiatives, Young Non-Profit Professionals (of which he is co-chair). He is bright, enthusiastic, energetic, and full of knowledge. I couldn’t be more delighted to have him write for What Gives??? and hope to have him involved more in the future! Without further ado…
A lot has, is, and will continue to be said about the need for charities to tell great stories. That’s because good advice bears repeating. Stories tickle a part of our brains that statistics can’t.
Most charities understand this. But unfortunately, just telling a story isn’t enough. You need to do it well. Very, very well.
A great storyteller becomes the story. They look their audience in the eye. They take their audience on a journey. They tell their best stories over, and over, and over. They keep what works, and cut the fat. They carry you up to a triumphant high, and catch you at the desperate lows.
About a year ago I was lucky enough to give a TEDx presentation. And I do mean lucky. I’m just getting started in my career. It should be someone with 25 years of experience on the TEDx stage, not 2.5 years. But I ignored my lizard brain, and went for it.
The 20 second version of my talk is that successful charities are successful because they told great stories and reaped the benefits. In the past there were a handful of ways to tell stories, but digital technology has since changed the game. Now, charities that can multiply the emotional impact of their stories across channels, rather than divide it, are going to be the charities of choice for the next generation of supporters.
If I could do it all over again I would emphasize even further that storytelling is a skill like any other that you need to learn, practice, and hone indefinitely.
So, is storytelling really the answer for your charity??? Of course it is. And of course, you need to do everything else it takes to run an effective and efficient charity, but we’ll leave that for another blogger to tackle.
I’m always on the lookout for great examples. You can get in touch with me on Twitter @brockwarner, or post them right here on What Gives???.
And if you haven’t seen it, here is my TEDx talk:
Note from the Author: Because I am so proud of the video, and while I’ve got the chance I’d love to publicly thank my wife for being so supportive, Frankie Chow for suggesting I submit a speaker application, Margaux Smith for rehearsing with me in my living room, and everyone that has watched it. And of course, thanks Maeve for letting me guest post on What Gives???. You’re all awesome.