Can we tap into technology without tapping out on our budget???

Working in educational fundraising in the summer can be equal parts wonderful and challenging.  On the one hand, the students are gone (at least at my 5-12 independent school), which takes a little life out of the campus, or at least alters the work environment.  On the other hand, the peace and quiet that summer brings makes it the ideal time for reflecting, researching, and planning for the school year ahead. One of my current projects is to do my due diligence on potentially implementing an app for our alumni community.  The way I see it, being perceived as “ahead of the pack”, “forwarding thinking”, or just plain “cool” by our alumni (especially our most recent grads) is worth its weight in gold, which is why I pursued this project in the first place.  That said, being cool comes with a price; can we justify spending money on this sort of initiative?  Will the ROI be worth our while?  It’s a friend-raising more than fundraising venture… can the ROI really be measured?  Perhaps it’s like my post on “impact per dollar raised”; maybe we should worry less about measurable results and recognize that a well-received, technology-related “gift” to the alumni community is priceless. What do you think???

 

Written by Maeve Strathy

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Maeve is the Founder of What Gives Philanthropy and has been working in educational fundraising for the past 6 years.  Click here to learn more about Maeve.

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