Guest Post: How Fundraising has Changed in the Last 10 Years

One part of What Gives Philanthropy‘s mission statement says that the blog “intends to discuss and explore… topics from all angles and points of view, inviting guest bloggers to write and share their ideas”.  My hope has always been that people from all over the industry and all over the world will contribute to this blog, and today’s guest blogger Alison Richmond has helped me get the ball rolling on that.  Here is something relevant to our peers in the United Kingdom and in Europe as a whole.  Thanks, Alison!

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An economic recession or a financial crisis is usually tagged with the ability to decimate charitable collections from philanthropic organisations and individuals. However, as per an article published in the Third Sector UK, most of the charities within the European Union, close to 75 percent, have been able to increase or maintain their voluntary streams of income even during the ongoing Eurozone crisis.

Economic changes in the international markets impact every aspect of financial transactions, business-related, or otherwise. Similarly, fundraising has also evolved considerably over the last decade or so, especially with the dramatic changes in the global market scene, technological advancement and other global changes. In the paragraphs that follow, let us take a quick look at some of the recent trends in the fundraising system in Europe:


Going Beyond Borders

Fundraising is an important way of keeping a crisis situation under check, be it a local disaster or even a global problem. The last decade has witnessed some terrifying tsunamis, hurricanes and other natural and man-made catastrophes. While state-run disaster-management squads have a big role to play in relief, fundraising is an extremely important mode of giving aid and providing relief during a tragedy. One important trend that the fundraising system in Europe has witnessed over the last decade or so is the tendency of cross-border giving. Charitable donations are mobilised beyond their local area to more large-scale and international issues.
The Impact of Social Media and Technology

No one can deny the role of information technology and how it has transformed through leaps and bounds, especially over the last decade. Mobile phones are ubiquitous and almost everyone is on social networking media. The importance of such technological platforms is that they have become a fundamental part of communication. They have become so integral to everyday life that they have consequently also become excellent modes of campaigning and raising funds for specific causes. They have a great deal of international exposure, and are a guaranteed way of spreading the message far and wide. Websites, blogs, email forwards, social networking, news channels and so on are fantastic platforms for fundraising campaigns.
Entry of Private-Owned Firms into the World of Fundraising

Fundraising has taken on a corporate outlook, with the entry of several private corporations into the world of fundraising. One of the outcomes of this foray is that fundraising has become more professionalised and more efficient. The access to technology is one step that has been enhanced. In addition, fundraising itself gains more legitimacy when it is backed by a corporate tag, since more people see the validation in an agency that is collecting funds, rather than in small organisations or individuals doing the same.
Online Transactions

Online transactions are not just limited to credit card payments anymore. Fundraising has gone online and internet-based charitable contributions is one of the most significant channels through which donations and voluntary contributions are made today. These methods are not just instant and effective, but they are also hassle-free.

 

Written by Alison Richmond

alisonrichmondAlison has worked in the fundraising industry for several years and enjoys helping to develop different fundraising methods for schools.  It’s important that fundraisers don’t lose hope during these difficult economic times and strive for innovation!  She currently works for easyfundraising.  You can contact Alison at a.richmond@easyfundraising.org.uk.

3 thoughts on “Guest Post: How Fundraising has Changed in the Last 10 Years

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