Just over a week ago, I was delighted to contribute a guest post to the Association of Fundraising Professionals (AFP) Greater Toronto Chapter Blog. When I was invited to write a blog post for AFP Greater Toronto, I hemmed and hawed over what I might write about… and then I lost my motivation. That’s been an overarching theme of my summer, and was when I was working for Trinity College School, too. In educational fundraising, summers are especially tough. At first it’s a great novelty to have the students empty from campus at the end of April, but by July it feels like there’s no energy to tap into.
This is not an unusual predicament for any professional to be in, and fundraising professionals are no exception. I hope you can find some inspiration in my post because when the sun is shining in through your window and distracting you from the work at hand, you might need it!
Please enjoy my post here, and I encourage you to check out AFP Greater Toronto Chapter’s blog on a regular basis to see what other fundraising professionals have to say.
It’s the summer. We’re all staring longingly out our office windows (if we’re lucky enough to have them), wondering why on earth we’re stuck inside working when we could be enjoying the sun, the fresh air, and this brief period of time in Canada where we don’t need a jacket or coat of any sort. Prospects aren’t returning our calls or emails, our colleagues are all taking turns going on vacations, and it’s hard to find the motivation to get back to the work in front of us.
I’ve had a few of these moments lately myself. Despite the lack of motivation, summer is an important time for planning and preparing for the new fundraising year. It’s during these quieter months at work that we have the rare opportunity to sit and think; analyze what worked this past year, strategize about what we need to change, plan out our mailings, and firm up our stewardship processes. It all sounds well and good, but there’s one problem…
I just can’t find the inspiration! Where is that passion I had for my job a few months ago? So naturally I turned to Facebook and asked my friends, what do you do in this situation? How do you motivate yourself?
One of my very wise friends said, “I have stuff on my wall in my office to remind me of the outcomes of my work.” Brilliant! And then I turned and saw a card on my desk that I received from an alumna of the institution who was selected this year for our annual Philanthropy Award. She wrote me to thank me for my help in preparing her for the event that honoured her. She wanted to thank me! She has a great philanthropic story to tell; she’s never given more than $350 in any given year, but she’s given to the university every single year since she graduated.Every year!
Even better, her gifts have been designated annually to pretty much wherever the funds were needed most. In many cases she’s directed her gift to our unrestricted fund, giving the university the flexibility to respond to unforeseen emergencies or even worthwhile opportunities. She’s given to the library many times, too! Her gifts directly impact students, and that’s what I’m here for in the first place.
Speaking of students, next to the card on my desk is a photo of a student and a donor. This donor created a financial assistance opportunity at the university in memory of his deceased son. I had the opportunity to set up a meeting between the donor and this year’s recipient of his award which gave the donor the chance to truly see the impact of his philanthropy. The student expressed – eloquently, I might add – his gratitude to the donor, and he shared what he plans to do with his life after university. It was so rewarding to witness a donor seeing the effect his generosity has on an actual student.
All of us fundraisers, wherever we work, are here to raise money to make an impact. The outcomes of our work are clear; we are so lucky in that sense. Other professionals out there might struggle to see the point sometimes, butfundraising professionals know exactly what they’re here to do, and we have lots of examples that can motivate us through even the sunniest of days.
Written by Maeve Strathy
Maeve is the Founder of What Gives Philanthropy and has been working in educational fundraising for the past seven years. Click here to learn more about Maeve.