#whatgiveswednesday | young (non)donors week four | venting session

It’s time to air our grievances!

What are the biggest complaints about fundraising practices targeted at young people??? 

I asked people on Twitter and here are the answers I got back:

  • “I’m a small-sum monthly donor – I find big $$ asks are too much to handle in one go!”
  • “Lack of philanthropy education within the student market, impact reporting, and not customizing the ask are key to me […] Also think more needs to be done in terms of boosting online donation programs and infrastructure to support”
  • “Not saying thank you annoys us!!”
  • “They assume I’m hip and trendy. I assure you, I’m neither.”
  • “General lack of interesting, accessible gift opportunities that appeal to the change-making #millennial soul.”
  • “That I need something in return for my gift.”
  • “Anything that suggests an obligation or guilt. We need opportunities to help solve problems #inspiration”
  • “No opportunity beyond the ask for further engagement/involvement with the organization!”
  • “Bad stock photos”
  • “Giving info pages & donation forms that aren’t mobile friendly.”
  • “There’s a general lack of areas of support that pique my interest and inspire me to give.”
  • “Msgs that are too wordy, & too official/top-down sounding. Too many fields req’d to complete gift online”
  • “Emails that aren’t personalized, aren’t designed for mobile and calls when the caller has no info about me.”

~~

Written by Maeve Strathy

headshot

Maeve is the Founder of What Gives Philanthropy and has been working in educational fundraising for the past eight years. Click here to learn more about Maeve.

Connect with Maeve via:
Twitter | LinkedIn | Email

One thought on “#whatgiveswednesday | young (non)donors week four | venting session

  1. Pingback: #whatgiveswednesday | young (non)donors week six | celebrate good times, come on! | What Gives???

Leave a Reply

Your email address will not be published. Required fields are marked *