Happy 100th Post, What Gives!!!
This was a milestone I nearly overlooked, but I didn’t, and this special 100th post is about why I didn’t overlook that milestone.
I recently took a “staycation“, and something I set aside time to do on my staycation was a What Gives Retreat. Thanks to some conversations I’ve had with Rory Green lately, combined with a guest lecture I did on blogging to University of Waterloo students, I realized how important website analytics are. People seem to theoretically like my blog, but am I offering my audience the value they deserve??? My feeling was “maybe not enough”. So through this “retreat” – a.k.a. 3 hours spent at my computer – I aimed to:
- Update the site — make updates where necessary, delete pages where necessary, and generally make everything look its best
- Analyze traffic — what posts really resonate with people (based on traffic to that particular post)? Which guest bloggers have driven the most people to the site? Where did those people come from (Twitter, LinkedIn, other websites)?
- What am I going to do with this information???
I’m big on transparency and authenticity. If you’re reading this, I’d like to think you see value in this blog. If you’re a regular reader, I owe it to you to let you know that I’m working to make the blog better, and better for you – the regular reader – in particular. If you find X most valuable to you as a reader, I want to give you more of X.
So what are some of my plans???
- Write a greater variety of styles of posts — I was chatting about this with soon-to-be What Gives’ guest blogger Andrew Littlefield. He encouraged me to mix up the style of my posts more. I was worried that the age of the article-style blog post is ending, but the better approach is to mix it up. So expect a mix of listicles, think pieces, content from guest bloggers, visual content/infographics, and more!
- Utilize LinkedIn more — I had no idea how much traffic could come to my blog from LinkedIn! I realized during my retreat that there’s a lot of unlocked potential here, so expect more content to be shared on LinkedIn.
- Use Twitter more / more strategically — I’ve always shared What Gives blog posts on Twitter, but I’m only just starting to use Twitter in a more strategic way: scheduling tweets, repeating tweets, etc. You should definitely tap into my Twitter feed if you haven’t already: @fundraisermaeve.
- Aim for higher quality in my posts — Sometimes I post something and think “I can do better than that”. I want to think that less often, so expect a more discerning approach to posting moving forward.
- Update What Gives’ branding — This is the lowest priority on my list, but I would like to do a bit of a re-brand / refresh of the What Gives brand, so expect that somewhere down the line.
So that’s it! Thank you for reading, and please keep holding me accountable for excellence in blogging!
Written by Maeve Strathy
Maeve is the Founder of What Gives Philanthropy and has been working in educational fundraising for the past eight years. Click here to learn more about Maeve.