#whatgiveswednesday | young (non)donors week six | celebrate good times, come on!

celebrate good times, come on!

Okay, we heard your biggest complaints, now let’s hear some positivity!

What are effective examples of fundraising practices targeted at young people???

I asked people on Twitter again and here are the answers I got back:

  • “In 2014 I was actually most impressed by stewardship — be accessible for donors to choose you and impress [them] when they do.”
  • “Naming a square foot, digitally, of your school’s campus. Magic number $25 for young donors. An American Uni did it!”
  • “I think young donors want to give to areas they are most passionate about. Let their gifts be restricted to their choice.”
  • “I love when I get @Kiva alerts that a payment was made. It inspires me to give a loan out to someone new!”
  • “I don’t do direct fundraising but I love personal giving pages. I also like creative, targeted asks that speak to known passions.”
  • “A Dean’s retirement was a successful campaign for young alumni here [Ryerson University].”
  • “I love specifying the use of funds and matching [gift] donors.”
  • “I really believe ‘age is just a number’ – I think when we get to know the person, we get to know the preference. Any ‘trends’ pointing to [Gen] Ys or Xs don’t point at me. I think donor engagement is about individuals, not generations.”
  • I find young alumni respond to transparency and openness, i.e. don’t pretend fundraising isn’t part of what we do. They respect that.”

And a few funny & sarcastic thoughts from Andy Shaindlin:

  • “Long, boring direct mail letter from old white guy in position of authority?”
  • “There’s always the land line call during dinner. (I know, ‘What’s a land line?’)”


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Written by Maeve Strathy

Maeve is the Founder of What Gives Philanthropy and has been working in fundraising for over nine years. Click here to learn more about Maeve.

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