Guest Post: 3 Things Every Fundraiser Should Know About Planned Giving

3 things every #fundraiser should know

  1. 1.5 Million Canadians have left a gift to a charity in their will. Planned giving is growing as a more and more accepted and celebrated way for donors to make a difference in the causes they care about.
  2. Bequest giving is one of the biggest revenue growth opportunities in today’s philanthropic market! In the U.S., only 22 percent of people over the age of 30 reportedly say they have been asked to leave a gift in their will. The numbers are similar in Canada! Not enough charities are talking to their donors about planned giving.
  3. You don’t have to be rich to make a big impact with a planned gift! Many large planned gift donations can come from donors who don’t have the capacity to make a major gift while they are alive. Your annual donors are a great place to uncover transformational planned gifts.

If you really care about your cause, and your donor’s desire to make a lasting impact in your work, then you need to make sure you are talking to them about planned giving.

But how?

Well, that’s exactly what Fraser Green is going to tell you in his upcoming webinar: 32 Proven Legacy Gift Persuasion Tips. This webinar is all about planned giving secrets to raise more money.

Fraser Green has been exploring the mind of the legacy donor since 2003. He knows how they give. He knows when they give. And – most importantly – he knows WHY they give. And now he’s going to share his best tips with you.

In just one hour, Fraser will share 32 practical tips that will allow you to say the right things the right ways to persuade your donors to leave you gifts in their wills. If you miss this webinar, you’re leaving money on the table!

Sign up today to take advantage of this special deal! Only $24.99!

Register here: https://attendee.gototraining.com/r/3365735201266896897

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Written by Rory Green

rory

 

Rory is a Senior Development Officer by day, and FundraiserGrrl by night. As a major gifts fundraiser, she connects donors with an opportunity to invest in a better future. FundraiserGrrrl is a blog about her cheeky observations about life in fundraising.

Connect with Rory via:
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