Loverizing means reflecting on the emotional journey between you and your beloved. Yes, your donors!
What was that first meeting of your new love like? Was it flowers and chocolate? Intense conversations about the things that mean the most to you both?
What happened next?
During the second and third dates—what stories did you share? Did she stare deeply in your eyes and nod along and share her own angst, frustration, desire to help out—or did she check her Facebook?
When was the last time you brought her flowers? Just because…
When is it time to go steady? What signs does she give you that she is ready for a longer commitment?
As time passes, does it seem like the love and respect you have for one another grow and go deeper? How do you know that you share the same core, personal values?
Are you ready to take the walk down the aisle and spend the rest of your days together—‘til death do you part?
Are you still following along?
Good donor care is a romance, a courtship. It is a conversation, a dialogue.
Folks, this is no longer about ROI, process and report writing.
Loving your donors is a lot like loving the other humans in your life. It takes time, respect, surprise and delight, adventure and love.
Hopefully you can join us, Agent John and Agent Jen, on May 13th, to talk about “loverizing” your donors. We will discuss the 6 key principles of donor love, with a specific activity you can use right now to put it into action. And then we’ll share integrated campaigns that you can steal today to raise more money tomorrow.
Written by John Lepp & Jen Love
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