We’ve all heard it: having optimized assets matters. But how much does it really matter? In my experience, it matters, a lot. If your communications aren’t creatively using cutting-edge trends, you are missing opportunities to engage with your audience, to make them care, to have a bigger impact.
It was a big priority for me to redesign and optimize the fundraising communications at Humane Society International, so once we found an amazingly creative consulting team to help make my dreams a reality and got the budget approved, we dove right in. Over a period of six weeks working hand-in-hand together, we redesigned everything: email templates, advocacy alerts and our donation pages. We even redesigned a major online fundraising platform for symbolic giving – and we obtained big results.
Here’s what the outcome was: over one year…
- Revenue from mobile devices doubled.
- Conversion rates doubled.
- Online fundraising increased by 76% (while email file size increased by 12%).
- The number of monthly donors grew by 80%
- The number of monthly gifts increased by 51%
- The average number of gifts increased by 131%
- The number of gifts per month increased by 129%
In one year. Can you image the lost potential and income if we hadn’t done this? It was well worth time time and energy spent coming up with a cohesive marketing plan.
Have I convinced you how important this is yet? No? Then register for my webinar (details below)!!! If I haven’t convinced you yet, let me try to change your mind.
In this session, you will learn tips on how to raise the most money and maximize your impact through your online communications efforts – from optimizing online assets to creating engaging online platforms.
Written by Elise Ledsinger
Elise Ledsinger is the Senior Manager of Online Marketing Communications for Humane Society International, the international arm of The Humane Society of the United States, and is based in Washington, DC. Click here to read Elise’s full bio.
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