#1: Vanessa Chase – the Storytelling Non-profit
Vanessa Chase is one of my go-to resources on story telling. Her newsletter and blog are a treasure trove of tips and case studies. The section of her website dedicated to copy writing is amazing. Check it out here.
“Put your audience in the action from the start. Ideally, we want to connect with our audience as quickly as possible. This increases the likelihood that they will stay engaged with the story through to the end.” – Vanessa Chase
If you aren’t a regular SOFII reader you should be! SOFII, the brain child of Ken Burnett, is an online collection of fundraising appeals combined with insider information on how the appeal did. It is a huge source of inspiration for me! Here are a few of my favourites:
- University of Leeds: direct mail cash appeal to alumni
- The Salvation Army: Christopher’s letter
- Operation Raleigh: toilet paper mailing
#3. Tom Ahern
Almost everything I know about writing fundraising copy, I learned from Tom Ahern. His books are amazing, and worth a read – but he also has a fantastic section on his website of real-life appeals he has written – with his insider’s comments on what makes it great.
BONUS: Webinar: Creating a Case for Support that ignites passionate commitment – (with Denny Young, Wednesday November 18th, 12:00 pm Eastern )
Are you inspiring your community to take action or treating donors and prospects like wallets? Supporters want to join the cause. They want evidence that you share their determination to make the world a better place. They want proof that your organization can realize their dreams.
Does your Case for Support make that connection, or is it just another boring plea for money?
You have a choice: make a grab for dollars or create friends for life. Which Case will you write?
In this webinar you will learn to create a Case for Support that builds loyal relationships among donors, prospective donors, volunteers, and staff.
Highlighting the well-tested research and experience of some of the world’s best Case writers, Denny will provide you with a step-by-step approach that results in committed support.
You will learn how to:
- Engage immediate interest by using the power of one story
- Successfully balance logic and emotion to inform and inspire
- Create urgency using statistics that clarify rather than confuse
- Achieve maximum response by tailoring the call to action to audience segments
Written by Rory Green
Rory is a Senior Development Officer by day, and FundraiserGrrl by night. As a major gifts fundraiser, she connects donors with an opportunity to invest in a better future. FundraiserGrrrl is a blog about her cheeky observations about life in fundraising.
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