If you’re a regular reader of my blog then you’re no stranger to the idea of #donorlove.
If you don’t know what it is yet or need a refresher – read this post.
Today I want to talk about HOW to show donors love.
What 3 things can you do today to show your donors more love, leading to higher retention and more dollars coming in your door?
Here they are:
#1 – Call all donors who make an online gift today.
You may have an excellent system in place that sends an automatic thank you message to online donors, or you may not. Either way, nothing beats the warm fuzzies that come from a real human voice saying thank you. It takes a few minutes max., and the rewards are greater than you can imagine. Plus – as a fundraiser, it feels great! Come on, try it!
#2 – Rewrite your thank you letter.
You know, that letter that goes out with tax receipts. The one you mail merge on autopilot whenever you get to your receipts. When was the last time you rewrote that letter? I was just chatting with a fundraiser the other day who rewrote her organization’s thank you letter and it hadn’t been updated for three years. That means potentially that the same donor got the same thank you letter three years in a row. Don’t let that happen to you! Freshen it up, and make sure it’s filled with words that make the donor receiving it feel special and really proud of the impact they’re making (hint – use this word a lot).
#3 – Hand-address any envelopes you send out today.
Whether it’s a thank you note or even a solicitation letter, write the address on the envelope with a real pen, held in your real hand. When I reach in my mailbox, all the envelopes I pull out look the same – whether it’s a bill from my cell phone company, a statement from my bank, or a letter from a charity. Isn’t that awful?! So let’s try to be the exception – let’s make our letter look different. Let’s make it look more personal, more real, more enticing. Hand-addressing it is a great start.
That’s it! 3 things you can to do today to show your donors more love.
That’s not so hard, is it?
Here’s one more way to show your donors more love: attend
The #DonorLove Rendezvous on May 11, 2016 in Toronto.
“But I heard it was sold out?”
You’re right, it is! But thanks to the support of three incredible women – Gwen Chapman, Shanon Doolittle, and Beth Ann Locke – we are able to offer 10 bursaries to attendees.
To apply to this SOLD OUT event, click here.
Written by Maeve Strathy
Maeve is the Founder of What Gives Philanthropy and has been working in fundraising for over nine years. Click here to learn more about Maeve.