I’ve been writing this blog for over five years now and it’s gone through many evolutions.
I’ve written posts where an idea has fallen flat. I’ve written posts where an idea has started a conversation among fundraisers. I’ve allowed guest bloggers on who knew nothing about fundraising (and regretted it). I’ve invited some of my heroines and heroes in fundraising to guest post, and they have! I’ve titled blog posts for the purpose of being clickbait. I’ve shared personal things about my life on the blog…
It’s been a wild ride, and it’s not stopping yet.
But… it needs to change. Blogging is starting to feel like a chore rather than a needed outlet some of the time. I’m starting to write posts just to meet my (at the end of the day, arbitrary) deadline rather than to share something of real value with readers. I want to feel inspired about this blog again. And I want you to, as well.
As a starting point, I’m going to modify my blogging schedule from weekly posts (every Wednesday!) to biweekly or even monthly posts. I might not make an official schedule so as not to fall into the same trap I have already, but I will commit to posting once a month at least.
I will also commit to the best quality and value I can. I want readers to learn, be inspired, find practical and implementable ideas, connect with important fundraising principles, and do better fundraising as a result of this blog.
That includes guest bloggers! I will not accept random guest blog posts that fail to inspire readers the same way I’m trying to. And I’ll make more of an effort in reaching out to my heroines and heroes in the hopes that they’ll guest post.
And because I can’t help it, I’ve learned a lesson about fundraising in this reflective process of modifying my blog. Just because you’ve been doing it doesn’t mean you always have to… or that it’s “right”. Status quo is the enemy for donors, and it’s my enemy, too.
So get ready for something new, exciting and inspiring. I’m feeling more energetic just typing this!
Let me know what resolutions you’re making – for your donors, your work, and yourself.
Written by Maeve Strathy
Maeve is the Founder of What Gives Philanthropy and has been working in fundraising for ten years. Click here to learn more about Maeve.