Asking the Right Questions

asking-the-right-questions

What do you need to know? 

What are your BHAGs? Your big hairy audacious goals?

What’s preventing you from achieving them?

When it comes to these things – the big topics that come with big questions – it’s time to have a real conversation.

This post is inspired by my recent experience attending the International Fundraising Congress a.k.a. #IFC2016 (which was amazing, by the way).

Asking the Right Questions was the theme of IFC, and for me that theme came to a head at a session run by the amazing Simone Joyaux.

Simone talked us through those big topics that come with big questions that I mentioned above.

There are questions in the office that we don’t need a real conversation for: When should we have our next office social? What food should we serve at our next meeting? How often should we schedule staff meetings?

Then there are other topics that do require a real conversation. And in order to have those conversations, we need to ask the right questions.

What are the right questions? They require openness. The right questions force us to remove our biases and assumptions. They cannot be yes or no.

So, if your organization has some money in the budget for something innovative, that might be when you need to have a real conversation.

What might you ask? Maybe, “What opportunities do we see for growth in the organization?”

Which could lead you through a winding conversation full of more questions that arrives at finding an opportunity to invest in innovation.

By asking these questions, we generate learning, which generates change, which builds stronger organizations.

So what are your big questions that require real conversations? 

Answer in the comments below! Or better yet – create the space for a conversation about it in your office, and let me know how it goes!

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Written by Maeve Strathy

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Maeve is the Founder of What Gives Philanthropy and has been working in fundraising for ten years. Click here to learn more about Maeve.

Connect with Maeve via:
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7 reasons why I’m SO EXCITED for #IFC2016

7-reasons-why-im-so-excited-for-ifc2016

In two days, I’m boarding a plane to Amsterdam.

Three days after that, I’m travelling from Amsterdam to Noordwijkerhout, the site of the International Fundraising Congress, a.k.a. IFC.

I am so grateful to get to attend IFC, and I am counting down the minutes until I get there.

There’s about a million reasons why I’m so excited for IFC, but here are 7 of them –

#1 – Seeing friends

I’m lucky to have built up a network of fundraising friends over the years, including some international fundraisers who I only get to see once in a while. Some of these friends will be at IFC – Rachel Hunnybun and Beate Sørum, to name a few – and I can’t wait to catch up and talk shop with them.

#2 – Making new ones

I also expect to forge some great new friendships at IFC. There are so many fundraisers there, from all over the globe, and I hope to start conversations with as many of them as I can, absorbing all they have to share with me, and giving back all I can.

#3 – Learning how fundraising is done across the world

And on that note of making new friends, I’m most excited about the international aspect of IFC. I want to learn how fundraising is done in India, Africa… everywhere! Fundraising markets are so different from one another and yet there are so many approaches and practices from other places that could help us here in Canada. I intend to find out what they are!

#4 – Seeing my heroines & heroes speak

It’s like when you’re in your last year of university and you start picking classes based on who are teaching them, because you know who inspires you the most. I’m going to attend whatever sessions interest me the most, but a big factor will be who’s presenting. So many of my fundraising heroines/heroes are speaking at IFC – Alan Clayton, Lucy Gower, Charlie Hulme, Simone Joyaux, Howard Lake, Adrian Sargeant, Kay Sprinkel Grace – it’s going to be hard to choose.

#5 – The chats outside of sessions

I’ve often found that the most rewarding parts of conferences are the conversations that take place outside of sessions. Given the unique nature of IFC – the fact that basically everyone is in the same hotel, you’re in the middle of nowhere, everyone hangs out together, it’s intimate – I can only imagine it’s a hotbed of the kinds of conversations I’m thinking of.

#6 – Speaking overseas

I’m actually lucky enough to speak at IFC myself. I’m part of a special session called “IFC Introducing… Scholars”. That’s right, I was fortunate enough to receive a scholarship to attend IFC, and as part of that, I get to speak about my fundraising story and participate in a panel. I can’t wait!

#7 – Hanging with colleagues

Anyone who knows me knows how much I love working at Blakely, and I adore my colleagues. Three of them are also coming to IFC, and it’ll be fun to hang out, chat, and share ideas outside of the workplace.

 

Are any of you going to be there? Comment here to let me know, tweet me @fundraisermaeve, or email me at maeve@whatgivesphilanthropy.com.

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Written by Maeve Strathy

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Maeve is the Founder of What Gives Philanthropy and has been working in fundraising for ten years. Click here to learn more about Maeve.

Connect with Maeve via:
Twitter | LinkedIn | Email

4 things I learned at #AFPFC

4 things I learned at #AFPFC

I’m back from AFPFC a.k.a. the Association of Fundraising Professionals International Fundraising Conference, and I’m ready to share with you my top learnings.

Take little bets.

Take little bets. What I loved about a lot of the sessions I went to was that the presenters looked at the small ways we can innovate, make change, and show #DonorLove. In Steven Shattuck‘s session The Art and Science of Retaining Digital Donors, he talked about 3 opportunities to thank, engage, and – as a result – retain digital donors.

  1. Through the “Thank You Page” a.k.a. the webpage donors land on after successfully making an online donation.
  2. Through the confirmation email a.k.a. the “receipt” we send donors after they make an online gift.
  3. Through the formal acknowledgement we send them later.

Mark Rovner also took this approach in his session called Why midlevel donors are sweeter than Christmas morning, which I sadly wasn’t able to attend since I had to head to the airport, but which I followed on Twitter. Mark shared 3 great tactics to show mid-level donors some #DonorLove.

  1. Put your business card in their donor welcome package.
  2. Pick up the phone [and call her/him].
  3. Send him/her a handwritten note.

Get donors to DO something.

Get donors to DO something. Steven Shattuck talked about this in his session, too. When donors land on your Thank You Page, for example, does it just have a nice (or not so nice) message they can read (or not read) before just clicking the “X” and forgetting about you? OR do you give them a way to further engage with you?

A company called Abila in their session Digging Deeper Into Donor Behavior & Preferences: 2016 Donor Engagement Study, shared some recommendations on how to do this:

  1. Through a short video (2 minutes max.).
  2. Through a short note or article.
  3. Through a short Facebook post.

(See a pattern? It must be short!)

-If you always do what you've always done, you'll always be who you've always been.-

Fundraising = Impact Investing. Fundraising as investing is not a new idea to me, or to any of you, I’m sure, but it was definitely discussed a lot at AFPFC. It was discussed quite a bit in the Tuesday general session, and it was a big chunk of Kay Sprinkel Grace‘s amazing session: Where is the Sector Headed?. Kay urged us all to be nimble and to take risks. People are sick of giving to charities when they could give through venture philanthropy and make a bigger, more direct impact faster. We’re seen as a sector focused on scarcity, and nobody wants to give to a desperate organization. They want to give to a winning organization! We need to make change if we want to “win”!

Don’t be a bad houseguest. After many years of admiring him from afar, I finally got to see Tom Ahern speak in real time/real life in his session titled “Loverizing”: The Lucrative Difference a Few Well-Chosen Words Will Make in Your Donor Communications. Tom inspired the audience in so many ways, but a quote that really resonated with me was:

-A lot of charities could be mistaken for egotistical maniacs.- - Tom Ahern

Tom asked us to think about it like we’re a guest in a donor’s home, even when we send them direct mail. Do we want to go to their house and talk about US – the charity – non-stop? We did this, we did that, we we weOR do we want to talk about them and how great they – the donor – are? I think the latter.

Thanks for reading!

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Written by Maeve Strathy

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Maeve is the Founder of What Gives Philanthropy and has been working in fundraising for over nine years. Click here to learn more about Maeve.

Connect with Maeve via:
Twitter | LinkedIn | Email