The little things

Do you love what you do?

I hope you do. I know that no workplace is perfect, nor is every day a great day, but I feel privileged to do what I do, and I really love doing it.

Sometimes it’s big things – like a successful fundraising campaign, a really innovative project, or a very happy client.

But then there are a lot of little things that I think add up. Today I was looking at a classic direct mail piece; every paragraph was short and direct and indented.

Indentation is beautiful. Does it look sleek and corporate? No. But it makes it look like a personal letter, it enhances reading flow, makes it more scannable… the list goes on and on.

But this post isn’t about indentation, or even direct mail. It’s about loving what you do – not through massive successes, but little wins and small delights.

I love the days when something like indentation catches me off guard, or when I learn something new, or when I have a great interaction with a client or colleague.

What we do isn’t for the faint of heart, as my colleague Kimberley would say, but I think a lot of us have a lot of fun doing it!

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Written by Maeve Strathy


Maeve is the Founder of What Gives and has been working in fundraising for twelve years.
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