Guest Post: The Big Bang — How to get the most from your fundraising efforts

The Big Bang -- How to get the most from

We’ve all heard it: having optimized assets matters. But how much does it really matter? In my experience, it matters, a lot. If your communications aren’t creatively using cutting-edge trends, you are missing opportunities to engage with your audience, to make them care, to have a bigger impact.

It was a big priority for me to redesign and optimize the fundraising communications at Humane Society International, so once we found an amazingly creative consulting team to help make my dreams a reality and got the budget approved, we dove right in. Over a period of six weeks working hand-in-hand together, we redesigned everything: email templates, advocacy alerts and our donation pages. We even redesigned a major online fundraising platform for symbolic giving – and we obtained big results.

We spent a lot of time strategizing. We wanted to make it easy for people to give or take action. We strategically planned appeals based upon response – I spent a lot of time creating detailed reports so I could study our file and learn what was and wasn’t working. We integrated across channels online and used consistent campaign branding – from social to email to web. We made our assets fun and interactive; we even ‘gamified’ a donation form using Javascript. I searched international giving trends weekly so I could stay up-to-date. We wanted to give our constituents a voice by making donor care access easy on every page. We wanted to offer as many options as possible for payment and currency. And we weren’t afraid to fail or to take a risk.

Here’s what the outcome was: over one year…

  • Revenue from mobile devices doubled.
  • Conversion rates doubled.
  • Online fundraising increased by 76% (while email file size increased by 12%).
  • The number of monthly donors grew by 80%
  • The number of monthly gifts increased by 51%
  • The average number of gifts increased by 131%
  • The number of gifts per month increased by 129%

In one year. Can you image the lost potential and income if we hadn’t done this? It was well worth time time and energy spent coming up with a cohesive marketing plan.

Have I convinced you how important this is yet? No? Then register for my webinar (details below)!!! If I haven’t convinced you yet, let me try to change your mind.

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WEBINAR — The Big Bang: How to get the most from your fundraising efforts

In this session, you will learn tips on how to raise the most money and maximize your impact through your online communications efforts – from optimizing online assets to creating engaging online platforms.

Register today!

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Written by Elise Ledsinger

 

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Elise Ledsinger is the Senior Manager of Online Marketing Communications for Humane Society International, the international arm of The Humane Society of the United States, and is based in Washington, DC. Click here to read Elise’s full bio.

Connect with Elise via:
Twitter | Email

 

**SPONSORED POST** Email maeve@whatgivesphilanthropy.com for more information about advertising on www.whatgivesphilanthropy.com.

 

 

 

Guest Post: Five Must-Haves for Online Fundraising Success

Almost every nonprofit organization has embraced the Internet to help spread awareness for their cause, gain supporters, and raise money through online donations. When looking at the online fundraising campaigns that achieve the greatest success, they seem to include five critical elements.

  1. Enhance Digital Efforts & Go Mobile
    People are spending a greater amount of time online each year. In fact, over 11 billion searches are conducted each month on Google alone. Just like any business with an online presence, your organization not only needs a website, but it should include some important elements: simple, clear messaging, easy navigation, and, with more than 80% of internet users also using a smart phone, mobile optimization is key. By using fundraising software, such as DoJiggy, you can easily build a mobile-optimized fundraising website to manage all details for your fundraising event including: registration & ticket sales, collecting online donations, progress tracking and reporting.
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  2. Pay More Attention to Social Media
    Today more than 55% of Americans have social media profiles presenting a unique opportunity for the non-profit sector. Social media gives nonprofits an easy way to reach out to their donors, build and nurture relationships, and communicate news and updates. Facebook and Twitter are staples in the non-profit world. But remember it’s not just being present…it’s engaging. Don’t just post about your own charity, but find other organizations doing similar things and help them spread the word – retweet, share their posts, and chances are they’ll return the favor. Don’t forget about other networks that are rapidly growing, like Instagram and Pinterest which give you a unique opportunity to share visual imagery and attract more people to your cause. LinkedIn and Google Plus are also great ways to connect with other communities and talk to your peers.

  3. Communication Tactics to Engage with Different Generations
    When thinking about communication efforts, be sure to consider how your message will reach different generations. Some older donors may prefer letters sent in the mail, email newsletter updates, or personal phone calls. Keep in mind that in just a few short years, Millennials will make up the largest portion of the workforce, thus controlling a large portion of funds, and therefore will be critical to your fundraising success.  This generation relies heavily on the information they find on the Internet. They engage via social channels so be sure to have a presence here and give them the tools they need to share. They also look for organizations to be open and transparent, so including testimonials could be a nice tactic.pic2
  4. Free Online Resources for Participants
    In this day and age where information is so accessible, people are always looking online for help. By offering helpful fundraising resources to your supporters, you not only show them you care, but you can actually help them perform better – which results in greater success for your charity. Offer fundraising check-lists and timelines to help them plan. Offer tips for soliciting donations or sample donation request letters. Post short videos that explain more about the cause and give them sample pitches to use so they are prepared when they seek donations. You can even offer some stock images for people to use in their social posts or sample “tweets” for them to simply copy and paste when sharing your message.
  5. Analyze Metrics & Make Improvements
    Evaluation has always been an important part of any fundraising campaign. Yet, finding actual statistics used to be much more of a challenge. People distributed surveys or estimated attendance for events. Today data is easier to come by than ever before. Using tracking and analytics tools, like those included with DoJiggy’s fundraising software, allow your organization to better understand your donors and the results of your fundraising efforts. Did more donations come in from email campaigns, social sharing, from sponsor sites or blog posts? You can also use data to find out what your prospects are interested in. By looking at Social media, you can see which posts get the most engagement, likes, and clicks. Use this information to help with your future branding and messaging.

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Written by Kari Kiel

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Kari Kiel is the Marketing Director at DoJiggy – a company that’s been providing affordable, easy-to-use online fundraising software solutions for nonprofits, schools, churches & community organizations for more than a decade. www.DoJiggy.com

 

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**SPONSORED POST** Email maeve@whatgivesphilanthropy.com for more information about advertising on www.whatgivesphilanthropy.com.

#whatgiveswednesday | young (non)donors week ten | let’s take a brief look back, shall we?

Wow! Can you believe we’re already on Week 10 of #whatgiveswednesday? Time is flying!

I thought this milestone was a good opportunity to look back at weeks 1 through 9 and ask, “What have we learned so far?”

I re-read the first 9 posts and already some clear themes are coming through. Here they are:

ONE: TRANSPARENCY
I’ll talk more about communicating with young donors in a sec, but transparency on its own was one of the most important factors I identified after re-reading the posts. Charities must be transparent when communicating with (young) donors. Make your impact known, allow donors to see stats and metrics on their impact, and let them know without a doubt that you did exactly what you said you would with their money.

TWO: INVOLVE
As Sheena Greer told us in her awesome #whatgiveswednesday guest blog post, “We are going to give our time first and our money second.” You’ll show young donors just how transparent and trustworthy you are when they get involved and have a “behind the scenes” look at who you are and what you do. Make it fun and social for them, and the money will follow.

THREE: RESTRICTED
The trend is that all donors – young and old – are moving away from unrestricted giving. It goes hand-in-hand with the changing approach to philanthropy; it isn’t guilt or obligation-driven anymore, so there isn’t a willingness to just pour funds into a general fund and impact… who knows what? Make your giving opportunities more exciting, specific, and cause-driven.

FOUR: MAKE GIVING EASY
If you’re investing in your young donor program, you better have an easy online giving form that’s also mobile friendly. End of story.

FIVE: COMMUNICATE
In addition to being transparent, there are other important factors in your communication with young donors: be clear, be concise, tell stories, use images, integrate short videos, include user-generated content, and be authentic. Don’t use an institutional voice; get existing young donors – a.k.a. “gen y besties” – to tell their stories for you, just like Carolyn Hawthorn suggested in her #whatgiveswednesday guest blog post.

It’s not that complicated, but there’s still more mystery to be solved! Tune in on Wednesday, April 15 for our next segment. Thanks for reading!

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Written by Maeve Strathy

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Maeve is the Founder of What Gives Philanthropy and has been working in educational fundraising for the past eight years. Click here to learn more about Maeve.

Connect with Maeve via:
Twitter | LinkedIn | Email

#whatgiveswednesday | young (non)donors week nine | guest post: boom! what? harness the millennials!

I recently attended a conference in Seattle, WA (Academic Impressions Young Alumni: Establishing Lifelong Relationships) and was inspired to “guest blog” about my trip.

Full disclosure: When I was in high school, the Macarena was the biggest dance craze. As such, I am fully aware I can never be part of the Millennial movement (although I’ve seen some great mashup-revivals of those moves recently…)

However, just as I can appreciate great feminist literature or how Bill James could influence major league baseball without ever playing pro ball, I’ve been turning my professional attention to this next great generation: The Millennials (aka Gen Y) despite not being “one of them.” I’ll try not to focus on the myth that they don’t give (and get off my lawn, you meddling kids!) because it’s simply not true (87% of millennial employees donated to a nonprofit in 2013) but rather how our collective mindset and paradigms need to change to allow this group of highly creative, socially motivated folks to connect their money with their passions.

First, this is the #ShowMe generation. Having instant access to information (accurate or not) has trained them to expect to see the impact of their gifts immediately and in a way that aligns with their passion or sense of self. Thank you Facebook and Google Analytics! Make sure your donor relations strategy allows your students and younger alumni to access stats and metrics on the direct impact of their gifts. Also, tie their support to tangible projects that will impact their donor experience. Disinterest in donating to general funds is also trending.

Second, this group has been connected via the internet most of their lives. They know how to navigate web and mobile devices and have no patience for multiple click thrus or ugly websites. Is your content accessible and mobile friendly? 83% of Millennials currently use a SmartPhone and in 2014, mobile access surpassed desktop access. Invest in your marketing and communications online strategies for this group and be intentional.

Third, remember when commercials used to be 30 seconds and YouTube videos were 5 minutes long? Now, we see 6 second Vines, video viewing rates dropping off after 48 seconds, and if it doesn’t fit in 140 characters, it’s not worth saying. Be clear, be concise, and be honest. Every generation has its own vernacular, be sure to use images and short videos for millennials. User-generated content is great and sometimes preferable to “institution-produced” adverts. When Arthur Brisbane said, “a picture is worth a thousand words” I’m not sure he was ready for Instagram, where 8 million pictures and videos are posted every hour. Every HOUR!

And finally, keep in mind that Gen X and Millennials are set to inherit $40 trillion (with a “T”!) in the next 50 years. Can you afford not to speak their language?  

The better we all do as an industry to change our stewardship and donor relations strategies, the more connected, engaged, and INVESTED this key demographic will be. Boom! What? Harness the Millennials!

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Written by Ben Seewald

unnamedGrowing up, Ben Seewald wasn’t like every other kid, who dreamed about being a doctor, or a kangaroo, or an astronaut – he always wanted to work with phenomenal people in Alumni Relations at a University. Ben is living his dream at Queen’s University as an Alumni Officer, working on student and recent graduate engagement programming.

Connect with Ben via:
LinkedIn

Guest Post: The #1 Mistake Online Fundraisers Make

There is nothing more frustrating than not hitting a goal you’ve set. Especially when it comes to fundraising.

You start dreaming big and thinking of all the things you’ll do with the hundreds of thousands of dollars you’ll raise.

Then when you miss that goal, you feel like you’ve failed. Worse yet, you feel like you’ve let down the folks who actually did donate.

That’s not a good feeling.

Many times, missing a goal comes down to one thing: setting unrealistic goals.

What’s Realistic?

The most successful online fundraisers have two things going for them: strong online assets, and a plan to promote their campaign using those assets.

Through my job at WeDidIt, I’ve been able to look at the lots of successful crowdfunding pages and their traffic statistics.

I learned that a campaign’s performance is predictable. I can look at a page’s traffic and give you an idea of where each of those visitors came from (email, Facebook, Google, your organization’s website, etc).

Better yet: I can tell you how much money it probably raised.

It’s a great party trick. If the party you’re at is full of nonprofit people…

How I Do It

It’s all about averages.

By taking the total amount raised and dividing that by the total traffic a page received, we can get a dollars per visit value (how much, on average, each page visit is worth). This figure works out to $9/visit (it’s actually more, but I round down to be conservative).

We can reverse engineer this to figure out how much traffic your page needs to generate to raise a specific amount.

Want to raise $1000?

$1000 / $9 = 111 visits to the page. You’ll need at least that much to make it happen.

On average, here’s where that traffic comes from:

  • Email: 56%
  • Facebook: 25%
  • Your website: 10%
  • Search: 5%
  • Twitter: 3%
  • Other: 1%

Right away, you can see email is the biggest driver of traffic.

It makes sense then to set your goal based on how healthy your email list is.

If your email list is small or has a low open/click rate, setting a huge crowdfunding goal is not realistic.

For example:

If you want to raise $15,000, you’ll need about 1670 visits. 56% of those have to come from your email list, or 935. That means 935 people on your email list have to open the email and click the link to the page.

If your email list is 10,000 addresses strong, you’re in good shape!

If it’s 500 addresses…you get the idea.

Just as you would run a 5K before taking on an IronMan race, setting realistic crowdfunding goals helps you experience more success and have something to build on.

If you’re interested in those crowdfunding stats, I put together a handy little tool I call the Crowdfunding Calculator. It allows you to plug in how much you want to raise, then breaks down how much traffic you’ll need, where it needs to come from, and gives you an idea of whether your online assets are strong enough to support that goal.

I offer it for free to the nonprofit community, all I ask for in return is that you tell me what your biggest fundraising headache is (so I can get ideas for a my next tool to make!). Click here to check it out!

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Written by Andrew Littlefield

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Andrew is a marketer and nonprofit fan for WeDidIt, a startup based in Brooklyn, New York dedicated to helping nonprofits raise more money and reach new donors.

Connect with Andrew via:
Twitter |  WeDidIt Blog

#whatgiveswednesday | young (non)donors week five | guest post: five ways we increased our young alumni giving participation rate

5 ways we increased our young alumni participation rate

We did it! We finally stopped talking about young alumni and started talking to them. At The University of North Carolina at Greensboro (UNCG), 30% of our alumni base are considered “young”, or graduates of the last decade. This is a large enough percent to make us blink twice and get to work.

Since we began focusing on young alumni, we have seen an increase in our young alumni giving participation rate of approximately 50% compared to this time last year. There are so many different ways you can engage this group of alumni, but here are five ways that have worked well for us so far.

  1. We established a GOLD Council (Graduates Of the Last Decade). This group serves as an advisory board for young alumni initiatives in the areas of philanthropy, programming and marketing. These volunteers are eager to help with peer to peer solicitations and educating young grads on how to get involved in the life of the university.
  1. We segmented our email appeals for young alumni. In a world of texts and tweets, most young alumni don’t take time to read an entire email. We started using shorter sentences, more photos, and began sharing our calls to action in the form of infographics.
  1. We completed “check-in calls” in our telefund/phonathon instead of soliciting them for donations over the phone. Our student callers contacted the most recent UNCG graduates who have been out of school for six months or less. We asked how they were doing, updated contact information, and connected them to our career services center if they were still looking for employment.
  1. In May 2014, we launched our very first 24-hour giving day. We knew these were all the buzz, but didn’t know if it would work for us. It was a great success and allowed us to talk about giving in a new way. Our alumni were given the chance to make a gift, wear our school colors, and tell the world why they #BelieveInTheG on social media. We are continuing the campaign this year but for 48-hours and hope to get even more donors.
  1. We beefed up our alumni club events and networking socials. By offering more opportunities for alumni to gather, we learned that we do have a lot of young alumni who want to get more involved. They just need to know how to get plugged in. Taking time to make personal connections with young alumni at these events is key in making sure they stay engaged and eventually give of their time and their treasure.

Yes, we have seen growth, but we have a long way to go. We have learned that if you take time to invest in alumni while they are young, then you have a better chance of retaining them as donors in the future. How have you targeted young alumni in your annual giving strategy???

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Written by Sarah Kathryn Coley

Sarah-Kathryn-Coley-114x160Sarah Kathryn Coley is an Associate Director for Annual Giving and Alumni Engagement at The University of North Carolina at Greensboro. She is passionate about helping young alumni understand why it is important to give back.

Connect with Sarah Kathryn via:
Twitter | Email

#whatgiveswednesday | young (non)donors week four | venting session

It’s time to air our grievances!

What are the biggest complaints about fundraising practices targeted at young people??? 

I asked people on Twitter and here are the answers I got back:

  • “I’m a small-sum monthly donor – I find big $$ asks are too much to handle in one go!”
  • “Lack of philanthropy education within the student market, impact reporting, and not customizing the ask are key to me […] Also think more needs to be done in terms of boosting online donation programs and infrastructure to support”
  • “Not saying thank you annoys us!!”
  • “They assume I’m hip and trendy. I assure you, I’m neither.”
  • “General lack of interesting, accessible gift opportunities that appeal to the change-making #millennial soul.”
  • “That I need something in return for my gift.”
  • “Anything that suggests an obligation or guilt. We need opportunities to help solve problems #inspiration”
  • “No opportunity beyond the ask for further engagement/involvement with the organization!”
  • “Bad stock photos”
  • “Giving info pages & donation forms that aren’t mobile friendly.”
  • “There’s a general lack of areas of support that pique my interest and inspire me to give.”
  • “Msgs that are too wordy, & too official/top-down sounding. Too many fields req’d to complete gift online”
  • “Emails that aren’t personalized, aren’t designed for mobile and calls when the caller has no info about me.”

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Written by Maeve Strathy

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Maeve is the Founder of What Gives Philanthropy and has been working in educational fundraising for the past eight years. Click here to learn more about Maeve.

Connect with Maeve via:
Twitter | LinkedIn | Email

Customization vs. Personalization

Customizationvs.Personalization

Happy New Year, readers! I hope 2015 brings you great things!

Now, for the first post of the new year, starting with an important question:

Why do donors keep giving to a cause? Because we make them feel special! 

That’s a simple reason, but it’s true!

How do we make them feel special? I’ll tell you one way we wouldn’t make them feel special: if they gave us $1,000 and we wrote a thank you letter to them that said “Dear Friend…”. No! That was part of a long-gone era of fundraising; what Fraser Green would call the “Industrial Age of Fundraising”. We’re now in what Mr. Green would call the “Post-Industrial Age” of Fundraising. The idea of pumping out a million things that look exactly the same – case in point: thank you letters written to the same “Friend” – don’t appeal to our donors. What do we do? We customize.

So our thank you letter now – thanks to mail merge – starts with “Dear Jane…”. Satisfied? YES!

NO!!! I sat down with an acquaintance recently and he commented on a fundraising video he’d received from his alma mater. It was innovative, it was different, and it was customized! The email he’d received had a subject line with his name in it! The body of the email had his name in it! The video had his name in it! I was rejoicing! Great work, alma mater!

You know what he said? It creeped him out. Why?! I asked, full of despair! He said that all that video told him was that his alma mater paid a lot of money to a video company and that they had a database full of information about him. That’s when I realized:

It was customized, but it wasn’t personal.

We’re past the age of customization. Having the technology to insert someone’s first name into something is no longer innovative. Taking the time to write a personal note, acknowledge something specific to a donor, hand-address an envelope… that shows something. It’s not necessarily innovative, in fact it’s pretty old school, and that’s why it’ll cut through the rest.

What do you think???

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Written by Maeve Strathy

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Maeve is the Founder of What Gives Philanthropy and has been working in educational fundraising for the past seven years. Click here to learn more about Maeve.

Connect with Maeve via:
Twitter | LinkedIn | Email

Is your organization’s brand authentic?

Do your communications to your donors and prospective donors reflect what they love most about your organization???

My colleague and recent What Gives Philanthropy guest blogger, Kimberly Elworthy, and I were having a conversation about our respective university experiences and how much we had enjoyed them.  Both working in alumni relations-esque positions, we went on to discuss whether we felt that the alumni communications we received reflected that experience.

As an educational fundraiser, I know how powerful a tool nostalgia is when engaging alumni in the life of your institution, as well as when soliciting gifts.  If an alumnus is going to make a donation, they have to care.  We’d like to assume they care because they attended the institution, but can we make that assumption?  Perhaps they’re 20+ years removed from their graduation.  Assuming they had a great experience, can they still recall that?  Or, is their perception of the university based entirely on their alumni experience now?  And, if so, does that make their perception of the university positive?

I think these issues apply to whatever fundraising you’re doing.  Are you creating a strong brand for your organization?  Is that brand based on what’s considered to make up a powerful brand these days, or is it authentic?  Hopefully it can be both, but my feelings are that it needs to start out as authentic.  The people who are engaged in your organization care about your cause for a reason.  To keep them engaged, and to engage more people, they must feel their experience and passion reflected in your branding.  Otherwise, that dreaded “institutional voice” will overpower your authenticity, and when you don’t seem authentic, donors get skeptical.  Don’t let that happen to you!

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Written by Maeve Strathy

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Maeve is the Founder of What Gives Philanthropy and has been working in educational fundraising for the past seven years.  Click here to learn more about Maeve.

Connect with Maeve via:
Twitter | LinkedIn | Email

Guest Blog: Video Production for Fundraising – Part II – Quality Control

This is Kimberly Elworthy’s second guest post for What Gives Philanthropy.
Click here to read “Video Production for Fundraising – Part I”.

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I do believe there is a minimum standard in this day and age that can be and must be achieved if you are choosing to represent your organization through the visual medium of video. These basic necessities I outline below; you must follow these 3 principles:

  1. Lighting. Lighting. Lighting. The sun is free. Please use this resource. If your videos are not well lit, they will be pixilated, they will be unattractive, they will look dated and your organization will look out of touch. The best rule of thumb is to keep the back of the videographer (that is the person holding the camera) to be facing the lighting source. Therefore if you are in a room with windows and the sun is shining in, the videographer should be standing in front of the window with their back facing the window. The films subject will then be lit by the sun. If you are outside, always have your subject shaded by trees, never film into the sun. If you’re going to be doing a lot of outdoor filming, invest in one of these: http://www.filmtools.com/ligdep/lighting-control.html. If the space you’re in doesn’t have lighting and you cannot bring in any additional lighting sources, I would highly recommend you move. Bad lighting = bad quality = bad reflection on your organization.
  2. Framing + Depth. Video is a visual medium. People like watching videos not because they don’t want to read, but because people are attracted to pretty things. This is the basis film and it is why Hollywood is so superficial. While filmmakers try not to adhere to this sad outlook on life, it might as well be a universal truth: the better your video looks, the more people will enjoy watching it and the more people will watch it.  So when conducting an on-camera interview I find the following rules to be generally a knock-out (see below image for example):
    1. Frame the subject on the left or on the right. If including multiple interviews, stagger what side the interview is on to mix it up when editing.
    2. Do not move. Cheaper cameras or cell phone videos do not focus well when in motion. You must film interviews on a tripod. The subject can be standing or sitting, but the camera must be at eye level, slightly looking down (never looking upwards à double chin no-no). Tell the subject not move their feet around and not to sway back and forth. These slight movements on camera are exaggerated and communicate discomfort which then makes the viewer uncomfortable.
    3. Always have a background with depth. Alternatively, never film on a flat wall. Unless someone professional is filming, I would avoid this look because it comes down to the lighting to create depth so if you don’t have the proper lighting don’t do it! This also means never have the subject of the film at the deepest point in the space. So make sure there is a hallway behind the film subject, or have the subject sit in the middle of the room so the aesthetically pleasing décor is behind the subject. You will have to adjust the normal set up of the room and you will have to physically edit the scene to fit with the framing.
  3. BROLL. A-Roll means your “a” footage, such as your interview footage; it’s probably the footage with the sound you want to use as the focus of the video. B-Roll (broll, BROLL, b roll) is the supporting footage or the “b” footage. Never ever make a video that is longer than 45 seconds without BROLL. Interview-based videos without BROLL are called “talking heads” and again defeats the whole purpose of video as a visual medium. Nobody wants to watch someone talk and talk and talk on film, it’s boring. I can read interviews and I will probably find it more enjoyable. The beauty of BROLL is below:
    1. It can be any visual. Pictures, other videos, newspapers, magazines, computer screen tutorials, etc. If you’re interviewing a donor about their donation, you can insert photos or videos of their donation in action. If you are making a case for your organization, you can add pictures of your staff, your space and your interaction in the community. The beauty of broll is that you are connecting the dots for your audience in front of them.
      • To determine what broll you’ll need to find listen to the interviewee: what key words do they say that you can add visuals to? Do they talk about funding a new building? If so insert an image or multiple images of an architect’s mock-up for the building.
    2. It has no audio. Sometimes when we film in the real world, people say things we don’t want to hear in our video. Broll plays over the interview, so while you see the broll footage, you hear the interview (aroll footage).
    3. You can edit long winded interviews down better. BROLL is a great cover for difficult interviews. People ramble on and on and you probably only needed a few of the sentences they said. BROLL eases the flow of a cut up interview so that you can better edit the sound bites together and you don’t have to worry about the interview footage cutting together poorly.

If you take these lessons to heart, even the most amateur filmmaker can make a visually-appealing, engaging video that they should be proud of. Fundraising is becoming all about storytelling, so to be able to add a dynamic visual element such as a video when sharing a story or an achievement means donors won’t have to work to get the point.

You want donors to know they are doing good in the world, so show them!

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Written by Kimberly Elworthy

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Kimberly is a communications specialist in educational fundraising and alumni relations who worked in lifestyle television for four years. She is currently on the Board of Directors for the Grand River Film Festival. (Click here for more).

Connect with Kimberly via:
Twitter | LinkedIn