Elise Ledsinger is the Senior Manager of Online Marketing Communications for Humane Society International (HSI), the international arm of The Humane Society of the United States, and is based in Washington, DC. Elise manages the organization’s online marketing, fundraising and email communications to maximize donation income, advocacy participation, and email list growth. She manages the team of online marketing strategists to write, produce, review and send emails and related online content. Elise collaborates with executives to determine the direction of online initiatives to meet the organization’s fundraising and advocacy goals, oversees coordination of mixed marketing campaigns (direct mail, telemarketing, and philanthropy), manages strategy, design production and software enhancements to boost fundraising, and strategically plans fundraising campaigns to meet goals and projections and to acquire new donors.
In the five years that Elise has been in online fundraising management roles at HSI, the organization has increased online fundraising by 57% 2013-2014 with a 79% increase in the number of gifts, and increased online fundraising by 78% from 2012-2013. This was accomplished by meticulous reporting and analysis of online marketing analysis to shape future communications plans and goals, a clear vision to maximize online potential through the online production team, and by working with a vendor to redesign online fundraising assets.
Before working at HSI, Elise managed online communications at the Washington Animal Rescue League — where she successfully redesigned the organization’s website to maximize fundraising and adoption, managed online content and email solicitation efforts, and managed public outreach communications and social media to acquire new donors and adopters.
Elise can be found speaking at international fundraising conferences around the world, and when she’s not working — she is an avid horse show jumper and competes across the United States in competitions. She has been a national champion for show jumping several times throughout her riding career.