Top 2 ways to give corporations #donorlove

 

You have heard it before: treat the company the same as you do an individual donor, and then BANG! you have a successful proposal, ask, and stewardship plan.

In my previous post, 3 things I learned at the #DonorLove Rendezvous, I said I “apply #donorlove principles to the main contact at my corporate partners”. So you are thinking, even better, I will grab my #donorlove stewardship plan and be done, RIGHT?

No!

To do corporate stewardship right, you need to think about two key parts.

You need to think person, your main contact, and company, where the money is actually coming from.

What do I mean?

Stewardship Plan Part 1 – Your Contact

When planning your stewardship for a corporate contact, be sure to think about the individual, what they need to be successful and how to address them personally.

This could include the standard holiday cards, and thank you notes, but if you are really on top of it, you could also include links to articles that will help them be more effective in their jobs. What about letting them know about a conference or speaking engagement you think will support them in building their personal brand? A few times I have even filled out applications for internal employee awards.

On the easy end, I always think about what a convenient time and location might be for our meetings. Sometimes picking a 3pm in the right location gives them a shorter day, or a break from a space with no windows!

Stewardship Plan Part 2 – Company

For the company, depending on the partnership, you need to be thinking about stewarding publicly – this includes the general public, their target audiences or their employees.

It is expensive and sometimes it is still nice to do the big newspaper thank you and traditional press release. But more affordable is digital PR, think social media “Thank You’s” and blog posts that articulate impact.

If the target is internal/employees, prepare an email for your donor to forward internally. Attach a simple photo of a success story at your charity. Highlight the impact of the company donation. MAKE IT EASY!!!

You start the process!

Don’t ask a whole bunch of questions about how they would like you to say thank you. Write a grateful, appreciative, brief email that is meant to be forwarded – they will either forward it, or they will tell you how it needs to be modified for use. But start with doing it, not asking questions.

At the root, stewardship of any person or group is always based on thinking about them. With corporate partners, it is just important to remember that “them” could be a very large employee group with different objectives.

So, back to the beginning, it is about applying #donorlove in that you say thank you, you make them the hero, you show impact… you just do it with two different donors in mind.

~~

Written by Heather Nelson

heatherstripesHeather is an experienced and passionate fundraising professional specializing in non-profit and corporate partnerships.

Connect with Heather via:
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What’s your 2017 donor journey?

HAPPY NEW YEAR, READERS!

I am back to the grind after a lovely Christmas with family and friends, and a lot of much-needed rest. I took a break from Twitter, email, and this blog, and it felt fantastic! I hope you took some time to yourself, too.

All that rest meant I went back to the office yesterday feeling rejuvenated. I was ready to go! And do you know what the first thing I did was?

Mapped out a 2017 donor journey for one of the organizations I work with.

You’ve heard me say this before: all too often, the needs of our organizations – administrative, financial, bureaucratic, etc. – trump the needs of our donors. Our boss thinks something is important so we spend a lot of time on it, and our donors come second. We have a revenue goal, and we’re so desperate to reach it (maybe our job depends on it), that we treat donors like philanthropic robots and throw ask after ask at them without any thought of how it might feel, or how it fits into their donor journey.

It happens. We all do it. We have real pressures and budgets and deadlines – and bosses – and the donor falls down the list of priorities.

Donor journey mapping can help us get a handle on it. 

And remember – don’t plan your donor journey at the start of your fiscal year. Start it at January 1st. (If that’s the start of your fiscal year, you’re a lucky duck!)

January is the start of a new year for everybody, so it’s also the start of a new – or continued – donor journey.

So with all this in mind, yesterday morning I sat down with a big sheet of 11 x 17 paper and wrote 20+ segments down the left side of the page – current mid-level donors, lapsing mid-level donors, mid-level prospects, online only donors, monthly donors, 3+ year consecutive donors, current donors, lapsed donors, inactive donors… and so on and so forth.

Then I wrote the months of the year across the top.

Then I thought of each group and what made sense for them throughout the calendar year – for example, most current mid-level donors would’ve given in December, so maybe more of them should get stewardship in January vs. a renewal ask.

3+ year consecutive donors are really loyal, so even though they’re usually treated the same way other current donors are, I’d like to test a monthly conversion ask in early Fall.

It’d be great to convert online only donors to give through the mail, but not in the year-end time period when there’s a flurry of online activity; I’ll exclude them from the year-end mailing we do in December.

And on and on I go.

It’s an awesome exercise that puts donors first, and ensures their needs – and the best fundraising strategies – are set up and ready to go before they can be trumped by something else.

Try it! Especially when your energy is fresh, and your donors are feeling the same way.

Good luck, and Happy New Year!

~~

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Written by Maeve Strathy

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Maeve is the Founder of What Gives Philanthropy and has been working in fundraising for ten years. Click here to learn more about Maeve.

Connect with Maeve via:
Twitter | LinkedIn | Email

#donorlove has its limits

donorlove-has-its-limits

There. I said it.

You are probably not happy I said it – and I know my besties in the fundraising world won’t be – but I had to.

You know how much I believe in #donorlove. I think it’s such an important lens for us to look through when it comes to our fundraising practices. Putting the donor at the centre of what we do is critical in our work.

But #donorlove is not the be-all and end-all of successful or right fundraising.

Let me backtrack.

You probably know that Rory Green – a.k.a. Fundraiser Grrl – is one of my best friends. So you can imagine that when I get a fundraising appeal in the mail for one of my clients that I’m really excited about that Rory is the one I want to tell first.

So I did just that the other day. I took a photo of three envelopes for a client’s campaign (one control, two test packages) and sent it over to Rory for us to gush over together. The first thing Rory said was –

“It doesn’t say the word ‘you‘ on any of those envelopes.”

If you’ve learned anything about #donorlove, it’s the power of the word “YOU”. And Rory is right in that the word “you” is an incredibly important thing to look out for in fundraising. Traditionally organizations have spent far too much time in their fundraising talking about what “they” – the organization – do, rather than about what “you” – the donor – do. If we want to inspire – and even more importantly, retain – donors, we must celebrate them. We must make the donor the hero.

I am not questioning the importance of this type of #donorlove principle. Or any #donorlove principle.

What I’m questioning is the interpretation and application of these principles.

We need to acknowledge that there’s more in successful fundraising than #donorlove.

Let’s think about the donor journey. Why does the donor give to our organization in the first place?

Because they’re asked, yes.

But donors give because they believe in the need our organization meets, and that our organization needs their financial support to meet that need.

The vast majority of donors out there do not give because they need more love in their life. 

Now don’t get me wrong – some donors actually do give to create a relationship and a connection between them and an organization. We often see this among our older donors, and this is an important donor need to acknowledge and to meet. #Donorlove is especially needed here.

#Donorlove is also needed to retain donors. There are a lot of great charities competing for donors, and if your gift to one of them goes unacknowledged for an unforgivably long time, I don’t blame you for saying, “No more, charity! No more gifts for you! I’m giving all my money to the charity that treats me right!”

But speaking of a lot of charities competing, let’s talk about acquisition.

And let me start by saying the dirtiest word there is in #donorlove:

PREMIUM

That’s right. I’m talking about something included in a mail pack beyond a letter and maybe an insert. Maybe it’s a bookmark, maybe it’s holiday cards, maybe it’s a luggage tag.

If you believe in nothing but #donorlove, you’re not having this. Because you believe that donors just want to know they matter.

But if we go back to why donors give, then we’re talking about the fact that donors give because we need their support to do what we do. And so donors want us to do what it takes to get the funding that helps us do what we do.

And unfortunately – in this saturated marketplace, with this competition – we sometimes require premiums to get the package opened and the responses we need to bring in the new donors that we need.

No – I agree that it’s not ideal. And I really agree that it can create a transactional relationship that we need to work extra hard to change once the donor first gives to us.

But we don’t live in an ideal world. We work hard to make the premium at least mission-based, and we can make strategic decisions about what the premium is and test which ones lead to a longer-term relationship between the new donor and the charity. We also work to choose a premium that’s less costly so that we’re not bringing donors in on some kind of ridiculous trinket, but this is our reality.

Does it align with the sometimes rigid principles of #donorlove?! NO.

But does it align with the principle of getting as much funding as we can to meet the need that our donors care about?! YES.

So what’s my moral here? Walk the tightrope of #donorlove, my fundraiser friends. Don’t let your principles cripple you, but never let the donor out of your sight.

~~

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Written by Maeve Strathy

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Maeve is the Founder of What Gives Philanthropy and has been working in fundraising for over nine years. Click here to learn more about Maeve.

Connect with Maeve via:
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10 things to consider when writing your next direct mail appeal

10 things to consider when writing your next direct mail appeal

It may seem crazy sometimes, but mail continues to be the best way to engage donors or potential donors in our work.

Direct mail is both and art and a science… but it’s not rocket science.

Here are my 10 categories to consider in advance of your next DM appeal.

10 things to consider when writing your next direct mail appeal (1)

I know it’s boring and uninspiring, but let’s be realistic: the amount of money we have available to us drives what we do. If we think about what we’ve budgeted for before we get going on a campaign, we can allow the budget to guide us rather than limit us. It can help us determine how many people to mail, how many components to include in the mailing, what kind of paper to use, etc. If we realize that we need to increase the budget to achieve our goals, that’s fine, but think about the budget before anything else… and it won’t become our enemy.

10 things to consider when writing your next direct mail appeal (2)

Next (somewhat driven by cost): Who are you mailing? Existing donors? Prospective donors? Females? Males? Both? How many people? Are they in your charity’s geographical area, or outside of it? Are they really engaged and generous donors? Donors who are long-lapsed? Your audience drives so much of what you’re going to do in any given mailing, so let this be your second consideration.

10 things to consider when writing your next direct mail appeal (3)

Obviously the main goal for any campaign is to raise money, but we also have the opportunity to get insights beyond the dollars we bring in. Before you start really planning for your mailing, determine whether you have the budget to do some testing. If you do, think about what you want to find out: will a more aggressive dollar amount ask generate more revenue or will it freak donors out? Does referencing your donors’ location in the world lift response, or does it make little difference? Think about it. The opportunities are endless, and it’s worth using some of your budget for.

10 things to consider when writing your next direct mail appeal (4)

OK, onto creative. Creative is somewhat dependent on the story you decide to tell in your mailing, but it’s also determined by budget, audience, and testing opportunities. What do you have the money to do creatively? Can you use something more exciting than a #10 envelope? Can you include some full-colour photos in the letter, or an insert to expand on the ask? Or – let’s go crazy – can you create a video to accompany the mailing? The creative needs to be aligned to other things in the package, but it’s better to get a sense of your parameters early on.

10 things to consider when writing your next direct mail appeal (5)

I know this seems crazy, but only now is it really key to determine what you’re asking for. You may know already; it may be unrestricted funds like it always is. Or you might have a really urgent ask to make. However your process works, it’s now time to finalize the key priority you want to inspire the donor with, and you also want to figure out the ask amounts and how they might be based on the segment the donor falls into, their past giving, etc.

10 things to consider when writing your next direct mail appeal (6)

These things aren’t really in a critical order, but if you haven’t figured it out already, it’s time to determine your story. The more personal, the better. If you can tell an individual’s story, that’s ideal. This story should be determined by some of the decisions you’ve already made; maybe it’s based on the audience you’re mailing. Maybe it’s part of a test. Maybe it lends itself to some creative you want to work with. Or maybe it ties perfectly to the ask you want to make. Whatever it is, make it inspiring!

10 things to consider when writing your next direct mail appeal (7)

Just like we have to think critically about who sits across from the donor in a 7-figure major gift ask, we have to think about who “signs” a fundraising appeal. Who’s appropriate? Who matters to the donor? Whose voice do we want to use? We know that people are more motivated to give when someone they know asks, so we have to think about that just as much in direct mail. Have you always used your CEO? Great! Could it be worth testing another signatory? Probably! Just make sure you’re thinking about it strategically. It matters.

10 things to consider when writing your next direct mail appeal (8)

OK time for a #donorlove break! Before you actually write this awesome and inspiring letter, think about the decisions you’ve made. Then think about the donor. Are they synced up, or is there some disconnect? If there’s a disconnect between the donors’ needs and the decisions you’ve made, then you need to stop and reconsider. Are you doing a test that could alienate donors? Be careful! Is the ask you’re making inspiring, or just an urgent need? Maybe you can do better! Is there truly a story in your letter, or is it organizational jargon? STOP. Think about the donor. If you need to make some changes, do. It needs to be about the donor.

10 things to consider when writing your next direct mail appeal (9)

So the letter’s written, the creative’s created, and the package is nearly there. Time to consider variability (if not before this stage). Variability is your chance to speak to different donors within this larger group you’re mailing. Maybe you’re mailing regular donors and you want to acknowledge whether they gave recently, last year, a few years ago, or it’s… *cough*… been a while. Or maybe this is an acquisition mailing and those receiving it are made up of internal people (a.k.a. really inactive donors) AND external people (a.k.a. rental lists). You might want to acknowledge those groups differently. Make sure you consider this before you go any further; the more a donor – or potential donor – feels like you’re speaking to them, the more moved to give they will be.

10 things to consider when writing your next direct mail appeal (10)

And finally – YOU. No, not YOU… the donor YOU. This is the final step. Take out the package, take out your red pen, and “circle the you’s”. This mailing isn’t about us – the fundraiser or the organization. It’s about the donor. It’s meant to speak to them, inspire them, and move them. So review your package and make sure you’re seeing many more “YOU”‘s than “WE”‘s. If you’re not, be prepared to start again. It’s worth it.

~~

So that’s it! 10 things to consider when writing your next direct mail appeal.

If you’re excited about this post, you probably want a chance to win one of these beauties!

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That’s right! Your very own red pen, ready to circle the you’s in your next appeal (as per #10)!

How can you win one? In one of two ways:

  1. By subscribing to my newsletter! OR
  2. Sending me an email with a quick message about what you liked about this post.

Do that, and a pen is in the mail!

Thanks for reading!

~~

Sign up for my email list and get a FREE E-BOOK on mid-level donors!

Written by Maeve Strathy

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Maeve is the Founder of What Gives Philanthropy and has been working in fundraising for over nine years. Click here to learn more about Maeve.

Connect with Maeve via:
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4 things I learned at #AFPFC

4 things I learned at #AFPFC

I’m back from AFPFC a.k.a. the Association of Fundraising Professionals International Fundraising Conference, and I’m ready to share with you my top learnings.

Take little bets.

Take little bets. What I loved about a lot of the sessions I went to was that the presenters looked at the small ways we can innovate, make change, and show #DonorLove. In Steven Shattuck‘s session The Art and Science of Retaining Digital Donors, he talked about 3 opportunities to thank, engage, and – as a result – retain digital donors.

  1. Through the “Thank You Page” a.k.a. the webpage donors land on after successfully making an online donation.
  2. Through the confirmation email a.k.a. the “receipt” we send donors after they make an online gift.
  3. Through the formal acknowledgement we send them later.

Mark Rovner also took this approach in his session called Why midlevel donors are sweeter than Christmas morning, which I sadly wasn’t able to attend since I had to head to the airport, but which I followed on Twitter. Mark shared 3 great tactics to show mid-level donors some #DonorLove.

  1. Put your business card in their donor welcome package.
  2. Pick up the phone [and call her/him].
  3. Send him/her a handwritten note.

Get donors to DO something.

Get donors to DO something. Steven Shattuck talked about this in his session, too. When donors land on your Thank You Page, for example, does it just have a nice (or not so nice) message they can read (or not read) before just clicking the “X” and forgetting about you? OR do you give them a way to further engage with you?

A company called Abila in their session Digging Deeper Into Donor Behavior & Preferences: 2016 Donor Engagement Study, shared some recommendations on how to do this:

  1. Through a short video (2 minutes max.).
  2. Through a short note or article.
  3. Through a short Facebook post.

(See a pattern? It must be short!)

-If you always do what you've always done, you'll always be who you've always been.-

Fundraising = Impact Investing. Fundraising as investing is not a new idea to me, or to any of you, I’m sure, but it was definitely discussed a lot at AFPFC. It was discussed quite a bit in the Tuesday general session, and it was a big chunk of Kay Sprinkel Grace‘s amazing session: Where is the Sector Headed?. Kay urged us all to be nimble and to take risks. People are sick of giving to charities when they could give through venture philanthropy and make a bigger, more direct impact faster. We’re seen as a sector focused on scarcity, and nobody wants to give to a desperate organization. They want to give to a winning organization! We need to make change if we want to “win”!

Don’t be a bad houseguest. After many years of admiring him from afar, I finally got to see Tom Ahern speak in real time/real life in his session titled “Loverizing”: The Lucrative Difference a Few Well-Chosen Words Will Make in Your Donor Communications. Tom inspired the audience in so many ways, but a quote that really resonated with me was:

-A lot of charities could be mistaken for egotistical maniacs.- - Tom Ahern

Tom asked us to think about it like we’re a guest in a donor’s home, even when we send them direct mail. Do we want to go to their house and talk about US – the charity – non-stop? We did this, we did that, we we weOR do we want to talk about them and how great they – the donor – are? I think the latter.

Thanks for reading!

~~

Sign up for my email list and get a FREE E-BOOK on mid-level donors!

Written by Maeve Strathy

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Maeve is the Founder of What Gives Philanthropy and has been working in fundraising for over nine years. Click here to learn more about Maeve.

Connect with Maeve via:
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Giving Societies: The Field of Dreams Myth

giving societies- the field of dreams myth

“If you brand it… they will come.”

 

There is no magical key to donor engagement.

If you brand it, they won’t come.

Or, at least, it doesn’t guarantee that they will. Giving societies can be an amazing way to engage donors, to make them feel part of a community. There are some giving societies out there that are so strong and full of engaged donors, so it’s a great “tool” in fundraising.

However – it’s not always the right tool. And again, it’s not a magical key.

Let’s say you’re starting a mid-level giving program.

A lot of organizations start the process with a giving society. They create a name, a brand, letterhead, and a great brochure.

And then they sit back and wait for the donors to join the club!

And they wait… and wait… and wait…

And the donors don’t come.

Too often as fundraisers we’re motivated by what makes most sense to us internally. By what’s easiest administratively. By what seems like a quick, cheap strategy.

“We can’t feasibly call all our donors and find out what they want and need. But it’d be really convenient to have a name to refer to our mid-level donors as, so let’s call them the 1986 Society. The donors will identify with that!” 

This reminds me of one of my favourite quotes, written by a total heroine of mine: RuPaul Charles.

You can call me he. You can call me she. you can call me Regis and Kathie Lee; I don't care! Just as long as you call me.

That’s RuPaul’s attitude towards what pronouns you choose to refer to him with. The truth is that he doesn’t care! What he cares more about is that you call him! Acknowledge him!

Donors are the same! We spend too much time thinking about the “other stuff” – the giving societies, internal naming conventions, letterhead – and not nearly enough time acknowledging the donors themselves.

And maybe if we spent more time on that, we’d find out more about what the donors actually want.

Maybe they DO want a giving society, a group to be part of. A sense of being a VIP. Access to behind-the-scenes at your charity.

Or maybe they DON’T want a giving society. Maybe they won’t identify with a separate, special brand. Maybe they’d prefer you spent more time on the mailings they receive; add more content, give them more giving opportunities that inspire them.

The truth is we can’t know until we ask. And donors love to be asked!

Don’t look for the easy way out.

Give your donors the #donorlove they deserve!

Call a donor today to find out what they do and don’t want from you, and let me know what you find out!

~~

Sign up for my email list and get a FREE E-BOOK on mid-level donors!

Written by Maeve Strathy

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Maeve is the Founder of What Gives Philanthropy and has been working in fundraising for over nine years. Click here to learn more about Maeve.

Connect with Maeve via:
Twitter | LinkedIn | Email

Explaining a capital campaign to a 3 year-old

Exp

Back in November, I was on the streetcar in Toronto where I live, and we drove past a hospital, which happens to be a client of mine.

I overheard a boy – he must’ve been 3 or so – ask his mom, “What’s going on?” He was pointing to the scaffolding that was up around part of the hospital. The scaffolding is there because there are massive renovations happening at the hospital right now, and – naturally – a capital campaign is in progress to support all the enhancements.

The mother replied:

“They’re fixing the hospital. They’re making it better… and bigger.”

My jaw dropped.

How perfect! How simple! How concise!

This moment was a great reminder of how verbose we tend to get when developing messaging around a campaign, or a case for support.

We go overboard in order to incorporate as many details as we can.

We bring our drafts to program staff – whether they be administrators, doctors, professors, researchers, people “on the ground” for our cause – and everyone chimes in making sure you don’t forget about their needs and their programs.

Before we know it we have something institutional and wordy that’s eased the tension internally…

…but is not at all compelling.

And that means that it’s not donor-centric! It’s not showing #donorlove! It has satisfied the needs of the organization, but not of the donor.

We haven’t inspired and engaged the donor

And who are we – as fundraisers – here for?

The donor.

So the next time you sit down to do this difficult work of boiling down your campaign messaging or case for support into something the donor can get behind, imagine you’re the mother or father of a 3 year old boy, trying to explain the scaffolding around the hospital.

After all, I want to help fix the hospital! And make it better and bigger!

~~

Sign up for my email list and get a FREE E-BOOK on mid-level donors!

Written by Maeve Strathy


Maeve is the Founder of What Gives Philanthropy and has been working in fundraising for over nine years. Click here to learn more about Maeve.

Connect with Maeve via:
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Guest Post: Thank You Letters — The Good, The OK and the Ugly!

How awesome is your thank you letter- (1)

The results are in!

A few weeks ago we asked you to put your thank you letter to the test – and over 650 fundraisers did!!!

Here is what we learned….

What we’re doing well: Personalization.

We all know it’s true: personal will win over corporate any day of the week! I was happy to see that:

  • 96% of fundraisers are addressing the thank you letter to the donor’s actual name – that’s great! Personalization like that matters.
  • 85% of thank you letters are signed by a real person! WOOT!

What we could do better: Making the donor the hero.

To inspire support, a charity needs to make a convincing emotional case based on the cause and the beneficiaries. But a recent study has found that the key to keeping donors is all about what the charity does for their donors.  In this area, we still have some work to do:

  • 80% of charities make the hero of the thank you letter the donor.
  • 70% of charities use the magic word” “you” more than the word “we” – meaning talking less about your organization and more about the donor.

Why does this matter? Well, as Jeff Brooks says: “The power of you comes from the fact that good fundraising is always about the donor.”

Make your thank you letters about what the donor has accomplished with their gift – not how great the charity is. Here’s an example of a truly terrific thank you letter that celebrates the donor – be sure to watch the video!

What we’re failing at: Being specific.

Stalin said: “One death is a tragedy; one million is a statistic.”

Mother Theresa said: “If I look at the mass, I will never act. If I look at the one, I will.”

And Jeff Brooks said: “Make your message about people, not statistics and facts. Numbers numb. Stories and pictures of people stir donors to action… Your donors likely feel powerless to put an end to poverty or injustice. But they can easily imagine reaching out to one person and making a difference.. The other crucial thing about the problem in your story is you must show it to be solvable. By the donor.”

For all those reasons, it is a bit heart breaking that only 47% of charities give a specific example of how the gift will be used.

That isn’t good enough, people!

Why? It’s not inspiring. It’s not emotional. It’s not memorable.

Here’s an amazing example of a charity who is getting really specific:  

bungo3-e1435958512797 cat_large_NIKON D81020141129164117

My name is Mr. Bungo and since the last time you read about me I’ve changed. I was extremely malnourished after living on the streets of East Vancouver by myself, covered in fleas, freezing cold and sitting in puddles. Thanks to you and my foster home, I’ve been able to get back on my feet. Little by little I gained weight and slowly regained my energy.

One day, as I was basking in the sun in my foster home, I had visitors. A lovely lady named Shawna and her husband Chris had come to meet me. They seemed very nice and I liked them straight away. I guess they liked me too because they adopted me. I finally have a forever home.

Now I love to sleep at the end of their bed, feeling safe by being close to the people that love me most. One of my favourite things is to lay on either Shawna or Chris and have a good cuddle. It’s good to be able to relax and not worry about anything.

Read the rest here…

As a cat lover, I find that WAY more touching than learning about that charity’s mission statement!

So come on, fundraisers! Don’t we owe it to our donors to make our thank you letters the best they can be?!

How can you improve your thank you letter? Feel free to take the test to identify ways to give your thank you letter a tune up.

>>

Want more #DonorLove? Check out our next webinar TOMORROW! Keeping the Donor Love Alive & Thriving

As fundraisers we are measured on the asks we make and the gifts we close. But that’s not how our donors measure our work. They pay attention to the thank you’s they receive and how they feel when they get them. Maybe that is why, as a sector, we have a big problem: donors are falling out of love with giving to us.

Spend an hour with Rory Green and Beth Ann Locke as they explore real life #DonorLove examples and creative ideas with one purpose: helping you keep the relationship with donors alive and thriving.

Be inspired to make #DonorLove a priority in your daily work and walk away with practical tips to help donors keep that loving feeling.

Sign up now!

~~

Written by Rory Green

rory

 

Rory is a Senior Development Officer by day, and FundraiserGrrl by night. As a major gifts fundraiser, she connects donors with an opportunity to invest in a better future. FundraiserGrrrl is a blog about her cheeky observations about life in fundraising.

Connect with Rory via:
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Guest Post: [QUIZ] How awesome is your thank you letter?

How awesome is your thank you letter-

The thank-you letter is the most important piece of communication a donor receives.
– Dr. Adrian Sargeant

I am going to repeat that: You want donor loyalty? You want to retain donors? You want a successful fundraising program? Then your thank you letter better be the best it can be.

Today I challenge you to take your organization’s generic thank you letter and put it to the test. This test is based on the awesome blog Think Thanks by Jen Love.

How did you do? Comment below and share your score.

If you need a tune up – why not check out these great resources:

Make sure to check out the next #DonorLove Webinar: 5 years of #DonorLove – Do you want to learn how loving donors led to a 143% growth in fundraising Revenue? Then join Jen Love for this webinar that will dive into a real-life #DonorLove case study showing you how loving donors not only feels great – it works! Sign up today!

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Written by Rory Green

rory

 

Rory is a Senior Development Officer by day, and FundraiserGrrl by night. As a major gifts fundraiser, she connects donors with an opportunity to invest in a better future. FundraiserGrrrl is a blog about her cheeky observations about life in fundraising.

Connect with Rory via:
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3 ways to show #donorlove today

3 ways to show

If you’re a regular reader of my blog then you’re no stranger to the idea of #donorlove.

If you don’t know what it is yet or need a refresher – read this post.

Today I want to talk about HOW to show donors love.

What 3 things can you do today to show your donors more love, leading to higher retention and more dollars coming in your door?

Here they are:

#1 – Call all donors who make an online gift today.

You may have an excellent system in place that sends an automatic thank you message to online donors, or you may not. Either way, nothing beats the warm fuzzies that come from a real human voice saying thank you. It takes a few minutes max., and the rewards are greater than you can imagine. Plus – as a fundraiser, it feels great! Come on, try it!

#2 – Rewrite your thank you letter.

You know, that letter that goes out with tax receipts. The one you mail merge on autopilot whenever you get to your receipts. When was the last time you rewrote that letter? I was just chatting with a fundraiser the other day who rewrote her organization’s thank you letter and it hadn’t been updated for three years. That means potentially that the same donor got the same thank you letter three years in a row. Don’t let that happen to you! Freshen it up, and make sure it’s filled with words that make the donor receiving it feel special and really proud of the impact they’re making (hint – use this word a lot).

#3 – Hand-address any envelopes you send out today.

Whether it’s a thank you note or even a solicitation letter, write the address on the envelope with a real pen, held in your real hand. When I reach in my mailbox, all the envelopes I pull out look the same – whether it’s a bill from my cell phone company, a statement from my bank, or a letter from a charity. Isn’t that awful?! So let’s try to be the exception – let’s make our letter look different. Let’s make it look more personal, more real, more enticing. Hand-addressing it is a great start.

That’s it! 3 things you can to do today to show your donors more love.

That’s not so hard, is it?

BONUS:

Here’s one more way to show your donors more love: attend
The #DonorLove Rendezvous on May 11, 2016 in Toronto.

“But I heard it was sold out?”

You’re right, it is! But thanks to the support of three incredible women – Gwen Chapman, Shanon Doolittle, and Beth Ann Locke – we are able to offer 10 bursaries to attendees.

To apply to this SOLD OUT event, click here.

 

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Written by Maeve Strathy


Maeve is the Founder of What Gives Philanthropy and has been working in fundraising for over nine years. Click here to learn more about Maeve.

Connect with Maeve via:
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