Guest Post: Psychology Secrets Every Fundraiser Should Know

Secret #1: The Eyes Have It!

Have you ever noticed how the eyes on a cereal box follow you down the aisle? It’s not an accident! Research by Cornell university has shown that we are more likely to buy cereals that make eye contact with us. The eye contact improves sales!

The lesson for fundraisers? Make sure the photos on your direct mail, emails, newsletter and annual reports are making eye contact with the reader! No artistic shots of people gazing into the distance.

WG_eye contact

Lesson #2: Scarcity Motivates!

When human beings perceive that a resource is limited – they want it more. Psychologists call this the scarcity principle. When people are able to anticipate the regret of not taking advantage of a limited time offer, they are more likely to act.

The lesson for fundraisers: put deadlines special offers – a special window of time for matching gifts, or the approaching end of the year can be powerful factors to motivate a donor.

WG_scarcity

Lesson #3: The Consistency Principle

Simply put, people like to act and behave in a way that is consistent with how they have acted and behaved in the past. A Princeton study found that asking people if they hypothetically would be willing to volunteer before asking them to volunteer dramatically increased the number of people willing to volunteer.

The lesson for fundraisers: Every year at Christmas the SPCA sends me an ornament to hang on my Christmas tree that says I support the SPCA – right before their year-end pack. It’s no coincidence! Prime your donors with ways they can show their support for your cause: signing a petition, sharing something on social media, a bumper sticker for their car. Referencing a donor’s past giving, or that they are a monthly donor are other ways to take advantage of the consistency principle. Establish that supporting your organization is something they consistently do.

WG_consistency

Want more psychology secrets to help you raise more money? Join Leah Eustace and Scott Fortnum as they take you inside the mind of the donor in their June 17th webinar: “The Psychology of Giving – What makes donors tick & WHY they give!”

What if you could spend a couple of hours inside your donor’s head?

What if you knew how she thinks and what she thinks?

Would you become a different fundraiser?

You know you would. 

Get inside a donor’s brain and discover neuroscience secrets to raise more money.

For only $24.99 you can sign up for this webinar:

  • Find out how emotion overrules reason.
  • Learn how impulses are created.
  • Discover how lightning-fast thoughts and images can drive decisions.

You’ll come away with new tools and a new donor understanding.

You’ll never, ever see your donors the same way again.

Seats are limited – sign up now!

Can’t make it on the 17th? Don’t worry – we will record the webinar and send it to you to watch as many times as you like! Sign up to save yourself a spot.

Leah Eustace, ACFRE, is Chief Idea Goddess at Good Works. Scott Fortnum, ACFRE, is the Executive Director, The Living City Foundation. They are both international sought after speakers, thinkers and #DonorLove experts.

Our last webinar sold out! Don’t miss your chance to get inside your donor’s brain!
SIGN UP NOW!

~~

Written by Rory Green

rory

 

Rory is a Senior Development Officer by day, and FundraiserGrrl by night. As a major gifts fundraiser, she connects donors with an opportunity to invest in a better future. FundraiserGrrrl is a blog about her cheeky observations about life in fundraising.

Connect with Rory via:
Twitter

 

 

~~

**SPONSORED POST** Email maeve@whatgivesphilanthropy.com for more information about advertising on www.whatgivesphilanthropy.com.

Guest Post: What is “loverizing”?

what is loverizing-

Loverizing means reflecting on the emotional journey between you and your beloved. Yes, your donors!

What was that first meeting of your new love like? Was it flowers and chocolate? Intense conversations about the things that mean the most to you both?

What happened next?

During the second and third dates—what stories did you share? Did she stare deeply in your eyes and nod along and share her own angst, frustration, desire to help out—or did she check her Facebook?

When was the last time you brought her flowers? Just because…

When is it time to go steady? What signs does she give you that she is ready for a longer commitment?

As time passes, does it seem like the love and respect you have for one another grow and go deeper? How do you know that you share the same core, personal values?

Are you ready to take the walk down the aisle and spend the rest of your days together—‘til death do you part?

Are you still following along?

Good donor care is a romance, a courtship. It is a conversation, a dialogue.

Folks, this is no longer about ROI, process and report writing.

Loving your donors is a lot like loving the other humans in your life. It takes time, respect, surprise and delight, adventure and love.

Hopefully you can join us, Agent John and Agent Jen, on May 13th, to talk about “loverizing” your donors. We will discuss the 6 key principles of donor love, with a specific activity you can use right now to put it into action. And then we’ll share integrated campaigns that you can steal today to raise more money tomorrow.

Hope you can join us, Lovers! Click here to register for the webinar – How to Loverize your Donors with Direct Response: Secrets to Boost your Revenue.

~~

Written by John Lepp & Jen Love


John and Jen are the Agents of Good.

Connect with John & Jen via:
@johnlepp | @agentjenlove | Web

 
~~

**SPONSORED POST** Email maeve@whatgivesphilanthropy.com for more information about advertising on www.whatgivesphilanthropy.com.