Today marks exactly ONE YEAR since I started my job at Blakely.
Wow… time flies when you’re having fun! And it has been fun! 365 days of getting out of my comfort zone, learning, being challenged, feeling intellectually stimulated, meeting new people, feeling inspired by new causes, travelling (40/365 days), laughing, stressing, and getting a whole lot of &*#! done!
If you’ve been reading my blog a while, you can probably guess how I’d like to celebrate this occasion.
With a list!
So here it is:
6 important things I’ve learned at my job
Gone are the days of leaving a meeting with an action item and getting to it eventually. The pace of work at Blakely means 9 times out of 10, when you have something to do, you have to do it NOW. It’s a great lesson in prioritizing, because when there’s 9 things to do NOW, which one do you start with? I still don’t know if I’m always making the right choices, but I’m learning and getting better. What else could you want from a job?
Unfortunately for me (and the donors!), I’ve never worked somewhere where the creative aspect of fundraising is a big focus. Maybe the creative writing, but not the art. That is one of the most fun parts of Blakely: the creative. Part of my job when executing on a campaign for a client is to brief the creative team. I might tell them what we need out of an outer envelope, which packages have done really well in the past and my thoughts on why… and then the magic happens. The artists go off and a little while later come back and the strategy has come to life! It is so cool to see, and I find the process – and especially the output – so inspiring! The truth is, the thing we want donors to do is actually open the envelope. It takes good creative to do that.
Another thing I’d never really been focused on before was the second gift. That is a HUGE part of our strategy at Blakely. Inspiring a donor to give is a start, but inspiring them to give again? That’s where the work really begins. You have to thank them – fast and furious. You have to give them a good sense of their impact right away. And when you do ask, it’s gotta be for the right thing in the right way at the right time. It’s an art, and I love learning about it.
With the reactive nature of my job, it’s hard to find time to do anything, but it’s really hard to find time to think. I mean really think. I can get a slide deck together to present a campaign plan to a client, no problem! But how much thought has gone into it? How many colleagues have I spoken to in advance, to run ideas past them and ask them questions? How much time have I spent reviewing past campaigns? Looking at results? Figuring out what works, what doesn’t, what we might test this time? It’s critical to make time for this important thinking work. When done right, a campaign is stronger than ever!
I’ve always enjoyed data and analysis, but it’s not my strength, so that’s been a big learning curve for me. Let’s say I’m populating a slide deck with some results… I can make some commentary on what happened, but my real role is to say why it happened. That’s not so easy. But I’ve learned to stop myself more often and ask why? Is it because the mailing went late this year? Was the creative too subtle for the donors? Was there not enough time between the last mailing and this one? It’s about really getting under the results, and it’s fascinating!
It feels really good to be valued, and I feel valued at Blakely. The work I do with this blog is valued. It means I’m part of the online fundraising conversation; sharing ideas, connecting with guest bloggers, and constantly learning. My activity on Twitter is valued, really for the same reasons. I’m connecting with fundraisers worldwide; learning from them, and sharing my own thoughts. The networking I do is valued. I meet people and create relationships in this wonderful weird world of fundraisers. And my voice is valued. I am brought to the table to talk about things in my scope of work and far outside of it, just to offer my opinion. Sure, there’s lots of business benefits to all this, but it’s also about the value the company – and the people in it – place on learning, knowledge-sharing, collaborating, and more.
Needless to say, I’m a very happy fundraiser right now!
Written by Maeve Strathy
Maeve is the Founder of What Gives Philanthropy and has been working in fundraising for over nine years. Click here to learn more about Maeve.