Process can mean #donorlove, too!

I had an “A-ha” moment the other day.

As we’ve been growing at Blakely, we’ve committed to better documenting – and refining – our processes. With more human resources – and more clients – efficiency is more important than ever.

I was in a meeting the other day, working out some of our front-end campaign planning processes, and I observed how we aimed to build the process not for how we’ve worked in the past, but for how we work now and how we want to work in the future, mostly as it relates to multi-channel, integrated fundraising.

And it made me think: processes aren’t just dull, lifeless things; they’re dynamic and can allow you to bring your ideologies and best practices to life!

Then I thought of a lot of the charities I work with – so many amazing fundraisers with all the right ideas in terms of inspiring and engaging their donors, but you know what gets in the way? Internal stuff. Politics. Silos. Barriers. Processes.

My colleague Stephanie Highfield has this great presentation she does called “‘We can’t do that here!’ – Yes you can, and your donors will f*@#ing love it!”

How often have you heard that at your organization? “We can’t do that here!”

The next time you hear that, think critically about what’s in the way, and if it’s process? I encourage you to see about breaking that process and starting again.

Share your experiences in the comments!

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Written by Maeve Strathy

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Maeve is the Founder of What Gives Philanthropy and has been working in fundraising for eleven years.
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